Enthusiasm Has a
Half-Life. Send the
Proposal Before It Fades.
The best moment to send a proposal is right after the call, while the buyer is still excited. This AI proposal generator turns your discovery call into a client-ready proposal, and a full SOW, in about a minute.
Both sides leave a strong discovery call energized. That energy is the most valuable asset in the deal, and it decays fast, faster than most sellers think. The usual move is to send a fast, generic proposal to beat the fade, but generic doesn't convert. The Solution Proposal Agent ends the tradeoff: a proposal that is deeply tailored to the conversation and ready in about a minute, so you send while the enthusiasm is still at its peak.
Sellers Choose Fast and Generic, Because They Can't Have Both
A deeply tailored proposal takes hours reps don't have. So most sellers send a generic one fast instead, usually inside two days. A section or two is bespoke, the rest is reused boilerplate. The prospect can tell, and tunes out.
From Discovery Call to Client-Ready Proposal
The Solution Proposal Agent reads the conversation, retrieves your best proof, and drafts a proposal structured to win complex B2B deals, grounded in what the buyer said.
This Lands in the Inbox While the Call Is Still Warm
A real generated proposal, built from the discovery transcript on the complex-B2B spine. Drafted in about a minute, so it goes out the same day instead of three days later when the energy is gone.
On our call, you were direct about the cost of the problem:
You also named the trigger: a hiring wave that is scaling the team faster than the institutional knowledge behind it can keep up.
At your average deal size, 20 to 30 lost deals a quarter is roughly $1.8M to $2.7M in annual pipeline that never converts. The gap is not effort. It is consistency, and it compounds every time a new rep starts cold.
We propose making every discovery call scored and coachable, so the read on a deal no longer depends on who ran the call. Your managers coach from an objective picture, and new reps get fluent in weeks instead of months.
A regional medtech distributor with a similar ramp problem cut new-rep time-to-productivity from five months to under six weeks and recovered double-digit deals in the first two quarters. Their VP of Sales called it "the first time coaching was based on what actually happened on the call."
The Statement of Work, Written Too
Closing the deal shouldn't mean starting a new document from scratch. Once a proposal is approved, the agent generates a full statement of work built on your SOW template. It follows your structure, uses the deal's real details, and honors instructions like applying a discount, so what comes out reads like your firm wrote it.
Proposals That Sound Like You Wrote Them
Grounded in the conversation, structured to win, and branded as your own. Not a fill-in-the-blank template.
Grounded in the actual discovery call
The agent reads the transcript for this prospect and writes from it, using the buyer's own words, quantified pain, and the outcomes they described. Because it also retrieves from your solution library and case studies, the proposal leads with the right offering and the proof that fits. The result reads like a proposal written by someone who was in the room, because it was drafted from the room.
A spine built to win
Every proposal follows a complex-B2B selling structure: what we heard, what's at stake, the path forward, the value, and the investment. It builds a case, section by section, instead of listing features.
Proposal and SOW
One agent, two documents. Draft the proposal, then on approval generate a full statement of work from your template. The path from first draft to signed contract gets a lot shorter.
Your brand, applied
Proposals and SOWs carry your brand standards: your logo, your colors, your fonts. What lands in the buyer's inbox looks like it came from your firm, not a tool.
A business case they can take upstairs
RGA builds a budgetary ROI into the proposal, grounded in the value quantified during discovery. That gives your champion the numbers to sell the decision internally, so the proposal survives the buying committee instead of dying in a room you're not in.
Template Tools Fill in Blanks.
RGA Writes From the Conversation.
Proposal software gives you a nicer blank to fill. The Solution Proposal Agent writes the proposal from your discovery call and your solution library.
| Template proposal software | Solution Proposal Agent | |
|---|---|---|
| Where the content comes from | A blank template you fill in | Your discovery call and solution library |
| Grounded in the conversation | ✕ No | ✓ Reads the actual transcript |
| Structured to sell | Sections in an order | ✓ A complex-B2B selling spine |
| Writes the SOW too | ✕ Separate work | ✓ From your own SOW template |
| Time to a client-ready draft | Hours of assembly | About one minute, after the call |
| On your brand | Manual formatting | ✓ Your logo, colors, fonts applied |
Before You Book the Demo
Win the Room.
Then Win the Inbox.
Turn your discovery call into a client-ready proposal and SOW in about a minute, and send while the enthusiasm is still at its peak.
Annual plan: $87/user/month billed annually (save 20%) · Monthly: $109/user/month · 10+ users save an additional 10%